Cindhell Castillo
Innovative and results-driven Creative Strategist with 7 years of experience in various digital marketing roles.
➡️ Throughout my career, I've successfully led creative teams, supervised productions, developed diverse content for social media and advertising formats.
➡️ Crafted innovative digital and creative strategies for a diverse portfolio.
➡️ Worked with more than 15 B2B and B2C brands.
➡️ As a copywriter I’ve also executed 360 campaigns, one of them, in team effort resulted in 92% KPI accomplishment in 3 months.
Digital strategy | Brand building | Content Marketing | Copywriting | Social Media Strategy | Business Strategy | B2B | B2C | University Professor | Trainings | Marketing | Strategy
Highlights
01.
🗣️ Speak:
Spanish native
English advanced
02.
03.
📚 Industries:
Telecommunication, Universities, Sports Channel, Supermarket, Pharmacy, Banks, Hotels, NGOs
04.
📚 Industries:
Cars and Moto brands, Malls, Restaurants, food and beverage companies
05.
💪🏼 Values:
Lead by example
Honesty
Teamwork
Empathy
Excellence
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Context
The restaurant of UNITEC's School of Gastronomy, 9 PATRIAS, focuses on Honduran cuisine, inspired by the 9 indigenous and Afro-descendant peoples of the Honduran territory. Their menu is updated seasonally to offer fresh and exciting options throughout the year.
Task
Execute a successful digital launch for the new 9 PATRIAS menu, incorporating updated content pillars and graphic design elements to re-energize the brand and effectively target our desired audience
Actions
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Created a new content strategy
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Created new graphic identity
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Coordinate a photoshoot
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Transformed our copies into textes that tells the story of the restaurant: how each dish is born, how it integrates into our culture, who creates it, and why you should experience it
Results
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Successfully accomplished the client KPIs reservation goal (100%) with the media ad department.
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Increased social media engagement.